Monday, January 12, 2009

Everyday Rhetoric

This morning I woke up for classes and checked my emails and a pop up came up for a free cruise in the Bahamas for two. I closed my computer and walked down the hall to go the stairs a piece of paper with Uncle Sam on it was on the door; it said "I need you to buy a guitar".  It was an ad for someone selling a guitar.  When I walked to Hunter Hall for my first class there was a sign saying that there would be selling lab coats and goggles for labs starting next week for 20 dollars.  My next class in Brackett Hall there was a sign saying they would be selling dissection kits for 15 dollars tomorrow before Biology class for lab.  After class I went back to my dorm and watched some tv.  There was a commercial with Billy Mays on how to mend your clothing with some kind of glue stuff.  When I went to dinner there was a sign in Schilleter for Gillette men shaving gel with a guy who was clean shaving, nice face on the front holding a bottle of the shaving cream.  There is so much rhetoric I see ever day.  The cruise was a big one, it was a pop up so you automatically look at it without really thinking about it.  It used visual rhetoric appealing to you by showing the cruise ship docked offshore of an island.  The sign about the guitar was very obvious, it was posted in an inconspicuous location so it would get more attention.  It used an ethos angle trying to tie in Patriotism in with the purchase of buying the guitar  The signs selling lab coats and dissection kits were not very intuitive, they were very plain and just trying to get the information out.  There was no real selling point or persuasiveness involved.  The commercial with Billy Mays used visual persuasion, he was trying to persuade you to buy the product by showing you all it could do. The Gillete shaving gel was probably the most provocative sign.  It was in a crowded public place and was lit up for everyone to see, it was visually appealing to the eye it used visual rhetoric to sell to the consumer.  

1 comment:

  1. You provide a unique assortments of ads, with a description of their context, a very important element.

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