Rhetoric View on Ad in Class

This is not the exact picture but it is similar.  There are many visual rhetoric's in the picture in the book on page 46.  The doors are open to make it seem like it has wings like it is about to take off.  Saab cars are made by jet engineers.  It is a good advertising angle.  The text in the advertisement reinforces what the picture already says.  The ad appeals to car enthusiasts.  Most of the ad is taken up by the car, it is black and ominous on the page.  it wants you to take in the whole care as the main focus.  The ad is set in the dark to accentuate the headlights on the car making it seem more like a jet about to take off in the night.