Tuesday, January 27, 2009

Reflecton on Visual Rhetoric Paper

Kim Frodge's Paper- This paper was about a Kellog's ad from the WWII era about overcoming the superficial propaganda that women had to look a certain way.  I did not know that Kellog's ever did anything like this, I just thought they were all about cereal.  I think it is a good idea though because it gets a message out to a lot of people about that though.  She used the rhetorical terms in her paper and explained how the ad used them to draw in the reader.

Virginie Cebe's Paper- This paper was very interesting to me because it took something I would not usually be interested in and made me look at it in a different light.  The ad was about Loreal ads and their use of persuasion by using celebrities in their ads.  She also explained about how the ads try and grab the audience by making claims like their creams are better than surgery.  She goes on to explain all the different uses of rhetoric in the ads.  It made me think to look at more ads that I ususally wouldn't normally look at.

Tuesday, January 20, 2009

Thesis Statement

The ad shows comical satire between Mac and PC which tries to persuade the viewer to buy Apple computers by poking fun at the lack of competency by PC to perform or be as user friendly as the Mac.

Monday, January 19, 2009

Visual Rhetoric Assignment

This is an Apple Computer commercial.  Most people know these two iconic figures.  The man in the suit is supposed to represent a PC whereas the guy on the write is supposed to represent a Mac.  These ads merely poke fun at PC's and make mac look superior to them by comical antics.   

1.  Does the image attempt to persuade the audience?  Yes this image does try and persuade the audience.  In this photo the PC is to make his stand and not give up on Windows new operating system Vista.  This is an attempt to make fun of how Windows is trying to get people to buy Vista even though it doesn't work.
2.  Are there sufficient elements in the image to analyze?  Well there is a lot of elements in this picture but there is only so much.  There are many more images just like this one with different elements in them.  
3.  What do you know about the author or the intended audience?  Well I know the intended audience is made for teenagers and young adults.  The try and make PC look like "your dad's computer".  They make the Mac look urban and more user friendly.  They play more to people who are interested more in graphics and photos than the traditional business of computers.
4.  What's your own interpretation of this image?  My interpretation of this image is that it is very satirical.  The ads are kind of a dry humor.  They appeal by using the means of pathos because they are humorous.  

Wednesday, January 14, 2009

Bio


My name is Philip Sobash.  I attend Clemson University and my major there is Biological Sciences.  After I graduate Clemson I hope to go on to medical school.  I want to become on Oncologist.  In my spare time when I am not doing work I like to do absolutely nothing.  I could just sit around all day and watch tv, eat, and go to sleep and be perfectly happy.  My hobbies include politics and sports.  I played football and golf in high school.  I was also a class representative in student government in high school.  My hometown is Irmo, SC.  I have lived in Ohio, Tennessee, and Georgia also.  I attended Ben Lippen High School in Columbia, South Carolina.  My goal in life is to become a doctor so I can help people who are less fortunate and need help.  

Rhetoric View on Ad in Class

This is not the exact picture but it is similar.  There are many visual rhetoric's in the picture in the book on page 46.  The doors are open to make it seem like it has wings like it is about to take off.  Saab cars are made by jet engineers.  It is a good advertising angle.  The text in the advertisement reinforces what the picture already says.  The ad appeals to car enthusiasts.  Most of the ad is taken up by the car, it is black and ominous on the page.  it wants you to take in the whole care as the main focus.  The ad is set in the dark to accentuate the headlights on the car making it seem more like a jet about to take off in the night.

Monday, January 12, 2009

Everyday Rhetoric

This morning I woke up for classes and checked my emails and a pop up came up for a free cruise in the Bahamas for two. I closed my computer and walked down the hall to go the stairs a piece of paper with Uncle Sam on it was on the door; it said "I need you to buy a guitar".  It was an ad for someone selling a guitar.  When I walked to Hunter Hall for my first class there was a sign saying that there would be selling lab coats and goggles for labs starting next week for 20 dollars.  My next class in Brackett Hall there was a sign saying they would be selling dissection kits for 15 dollars tomorrow before Biology class for lab.  After class I went back to my dorm and watched some tv.  There was a commercial with Billy Mays on how to mend your clothing with some kind of glue stuff.  When I went to dinner there was a sign in Schilleter for Gillette men shaving gel with a guy who was clean shaving, nice face on the front holding a bottle of the shaving cream.  There is so much rhetoric I see ever day.  The cruise was a big one, it was a pop up so you automatically look at it without really thinking about it.  It used visual rhetoric appealing to you by showing the cruise ship docked offshore of an island.  The sign about the guitar was very obvious, it was posted in an inconspicuous location so it would get more attention.  It used an ethos angle trying to tie in Patriotism in with the purchase of buying the guitar  The signs selling lab coats and dissection kits were not very intuitive, they were very plain and just trying to get the information out.  There was no real selling point or persuasiveness involved.  The commercial with Billy Mays used visual persuasion, he was trying to persuade you to buy the product by showing you all it could do. The Gillete shaving gel was probably the most provocative sign.  It was in a crowded public place and was lit up for everyone to see, it was visually appealing to the eye it used visual rhetoric to sell to the consumer.